Our Story

The Frog and Flute launched on June 1st 2020 with a goal of helping turn imagination into reality.

Danny Simm

A message from the Founder

My name is Danny Simm. I am 23 years old and I live and breathe D&D.​

During the 2020 pandemic, I found myself out of work, bored with no direction and not in a healthy place of mind.

The only way to get out of this cycle was to double down on the passion that saved my imagination. ​

The Frog & Flute was born to offer cheaper prices and increased accessibility to the independent dice market, thus removing the barriers between an idea for a character in your head, to carrying out their actions whilst sat at the table, with your friends, rolling your new dice. ​

Looking forward into 2021, we hope to expand further into the D&D world and continue our mission to be more than just a dice store for the amazing community of D&D players worldwide.​

If you have any questions, concerns, or just fancy a chat about D&D you can always email me at thefrogandflute@gmail.com​

All the best,​
Danny - The Frog & Flute 


The Frog and Flute has moved!

May 31, 2021 Daniel Simm

Exactly one-year to the day since the Frog and Fiddle first opened our online store, we have just released a revamped version of the site.